Customers can SMS the code MCD2 to 3366 and follow the instructions to take part in the contest. McDonalds has launched the ‘McDhoom Machale!’ promotional campaign, wherein the purchase of a ‘McDhoom Meal’ at any of its outlets would entitle the customer to a contest coupon and a Coke-Dhoom 2 movie poster.
“The idea of our linking with these brands is to allow ourselves to communicate our core values,” said Tarun Tripathi, marketing spokesperson for Yash Raj Films, the makers of both the ‘Dhoom’ movies. E4M takes a look at these brand initiatives and the various promos done around the movie.
These include brands such as Pepe Jeans, McDonalds, Coke, Sony, Speed petrol, Sugar-free and Penzoil, among others.
The much awaited sequel to ‘Dhoom’ boasts of not only an impressive, A-list star cast, but also some of the top brands that are seeking to ride the ‘Dhoom 2’ wave.
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